ASH Brand Identity
(2024-present)

Branding redesign for Dallas-based Nonprofit, Alliance for Supportive Housing (ASH). ASH creates independent living communities for adults with severe mental illness.

Their new branding identity combines the green Mental Health Awareness ribbon with the shape of a home, in a single-line style. This style choice symbolizes ASH's consistency to provide a better everyday life for people living with serious mental illness. The single green line serves as a point of visual unity amongst all media output. The simplified and responsive logo allows for multiple application uses.

The Board determined this brand shift was essential for wider brand recognition and ties to ASH's purpose and mission. While used colloquially, they also desired to move away from the acronym 'ASH' and highlight the full name of the 501(c)(3) organization. 

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This brand redesign occurred in 2024 and active today.